Richly Matcha | Authentic Japanese Matcha from Uji, Kyoto

What is Richly Matcha?

Richly Matcha is a matcha brand that delivers the finest quality matcha to the world through direct partnerships with tea masters in Uji, Kyoto.

It all began with a realization by the founder — a Japanese woman raised in tea culture. When she tasted matcha sold in the United States, she was struck by how much it lacked the depth, aroma, and vibrant color of the matcha she had been accustomed to drinking in Japan. Driven by a desire to share authentic matcha, she returned to Japan again and again, visiting tea fields and tasting countless varieties, until she encountered an exceptional matcha crafted by a master tea artisan— one she truly felt was worthy of sharing with the world.

Under the philosophy of Rooted in Tradition, Crafted with Care, Richly Matcha delivers matcha made with uncompromising attention to detail at every stage, from cultivation to production, by skilled tea artisans.

The world's finest matcha, delivered from Uji

Uji, Kyoto, has long been known as one of Japan’s foremost tea-producing regions. Its pure water, fertile and well-drained soil, and mist-prone environment allow the tea leaves to develop rich umami, a deep aroma, and a vivid dark green color. The tea-making techniques passed down through generations in this region make Uji matcha all the more exceptional.

Richly Matcha uses only tea leaves cultivated with great care by a tea artisan who inherits a family legacy of more than 200 years and personally manages the tea fields. The first harvest is carefully hand-picked, then slowly stone-ground at low temperatures to preserve its nutrients and create a powder as smooth as silk. In taste, aroma, and visual beauty, it is exceptional in every respect.

From among the many cultivars and production methods available, the matcha selected for Richly Matcha is chosen personally by the founder. Having grown up with the authentic taste of Japanese matcha while also living in the United States for many years and understanding local preferences, she is uniquely able to choose a matcha that is approachable even for those trying it for the first time, yet deeply satisfying for those who have enjoyed it for years.

High quality and reasonable prices achieved through direct dealings with artisans

In the United States, it is common for matcha to pass through middlemen before reaching store shelves. In that process, final prices consumers pay rise significantly, and maintaining quality becomes more difficult. By sourcing directly from tea artisans in Japan, Richly Matcha reduces unnecessary intermediary costs while working in close coordination with the artisan on everything from packaging to shipping methods in order to preserve its high quality. That is why it is able to offer matcha of a standard served even at luxury hotels in Japan, at a price other companies cannot achieve.

Tools as Culture — Honoring the Craftsmanship Behind Them

At Richly Matcha, great importance is placed not only on the matcha itself, but also on the time spent preparing and enjoying it, as well as on sharing the craftsmanship and Japanese culture that live within matcha. For this reason, the brand also offers tea tools that enhance the tea experience, created in collaboration with skilled artisans across Japan, including Kiyomizu ware from Kyoto and metalwork from Tsubame-Sanjo in Niigata, with careful attention to quality, ease of use, and design.

Each piece is rooted in traditional craftsmanship while incorporating thoughtful adaptations for modern lifestyles. For example, the Katakuchi Chawan has been designed with a pouring spout so that it feels familiar and easy to use for people in the United States, where matcha is often enjoyed as a latte. These tea tools, each carefully crafted by Japanese artisans, make the time spent enjoying matcha even more enriching.

How to purchase

Richly Matcha can be purchased on the official website sales page >>